The most common question from first-time buyers isn't "which subject?" — it's "which size?".
And the wrong answer is the one most people give: too small.
The 60–70% rule
The artwork should cover between 60% and 70% of the width of the wall or the furniture it's hanging above. If the sofa is 200 cm wide, the canvas should be at least 120–140 cm. If the headboard is 160 cm, the artwork above it should be 100–110 cm.
The right size for every room
Living room
The living room calls for scale. A single 100x100 or 135x135 cm piece is far more effective than three small prints side by side. A large format creates a focal point — everything else in the room organises itself around it.
Bedroom
Above the bed, the ideal format is 80x80 or 100x100 cm. Large enough to be seen from the door, proportionate enough not to overpower the headboard.
Hallway
It depends on height and width. In narrow hallways: a vertical format, 60x80 or 60x90 cm. In wider entrances, a horizontal or square 80x80 cm canvas.
Home office
The wall behind the desk — the one visible on video calls and that frames your working day — deserves an 80x80 or 100x100 cm canvas. A 60x80 works if the wall is small.
The most common mistake
Buying too small. A 30x40 cm piece that looked large in the shop gets lost on a real wall. If you're torn between two sizes, always go bigger.
How to test before you buy
Cut a piece of paper or cardboard to the dimensions you're considering. Tape it to the wall. Live with it for a day. Then decide.
All portraits in the ICONS collection are available in: 30x40 / 40x50 / 60x80 / 80x80 / 100x100 / 135x135 cm.